Hoppy Seabird
- Food & drink
Overview
Background
Debuting at the 2017 Craft Beer Rising Festival held in London’s Brick Lane, Hoppy Seabird is a new range of craft beers from Gower Brewery.
Launching as an initial range of three bottled lines – an APA, an IPA, and a lager – with a fourth, a silky oatmeal stout, to follow – the brief was to tap into the ‘new age’ beer sector with a new brand that doesn’t take itself seriously and whose burst of charm was equal only to its signature aromatic burst of hops. By dovetailing and extending the Gower Brewery’s heart, we helped craft a new proposition.
The new brand takes reverent cues from common elements of the Gower Brewery badges – combining the seagull ‘centurions’ and the hop icons to create a new, personable visual identity. We called it Hoppy Seabird, and it makes a nest for a striking illustrative identity.
Balancing modern with nostalgic, the packaging leverages a limited colour palette with a bold type (set in Intro, a sea-worthily chunky typeface). This fresh visual treatment, and an important part of our packaging strategy, helps the bottles pierce the noise in fridge shelves loaded with more decorated labels.
Look who’s squawking
The brand has been featured on Packaging of The World, The Dieline, Oh Beautiful Beer, Lovely Label, and Design Week (amongst others) and features in LÜRZER'S ARCHIVE 200 Best: Packaging Design book.
We wanted something fun and quirky, something that was still wholly ‘us’, but didn’t necessarily connect with our historically typical audience in the same way. We think we’ve cracked it with Hoppy Seabird. We can have a lot of fun with it and the response at the bar has been superb.
