Axiom
- Manufacturing
Overview
Launching into the contract electronics arena in 2000, Axiom Manufacturing Services quickly established itself as a UK industry leader, trusted to deliver the highest standards of quality for its customers.
Collaboration with world-leading OEMs to solve complex problems with considered, creative approaches, has driven sustained growth and industry award recognition. Crucially, customers know that Axiom have solved problems its competitors have called impossible.
By showcasing the talents of their specialists, the rebrand seeks to illustrate Axiom’s innovative approaches to delivering versatile and considered solutions. Trusted by customers globally, redefining quality for aerospace, defence & security, medical and industrial sector electronic manufacturing.
Axiom benchmark standards in design, development and manufacturing of leading-edge electronics.
Strategy
Make Possible
The word axiom traces its routes to meaning ‘being in balance’. It was this balance that delivered our key brand driver; Make Possible.
Axiom’s business is split between simply manufacturing customer’s designs (make) to working closely with designers, inventors, and engineers to imagine and deliver ideas at scale (possible). This emphasis on creative engineering is seen as a key advantage over the competition and was the launchpad for our thinking. It also speaks positively to a culture of inventive thinking ingrained through the business.
Identity before and after
BRAND PLATFORM
Defining the Axiom Advantage
From the outset, it was really clear that the quality, capability and passion of the Axiom team weren’t fully reflected in the way their brand was presented. Together, our approach started with uncovering what makes Axiom unique: its ingenuity, creativity and ability to bring imaginative new ideas to solve complex problems. Working closely with the leadership team and Working Word PR, we defined a reimagined brand as transformational leaders in electronic manufacturing, setting the course for Axiom’s next chapter.
The binding element
In production, components are placed on a backing board before passing through a liquid solder bath to create a bind and circuit. Inspired by this solder/fusion idea — a common binding element — the Axiom abstract brand imagery plays an integral role throughout the identity. It brings a modern sense of fluidity and calm energy to the brand.
IDEAS AT SCALE
We wanted to create a seamless user journey, framing Axiom with a balance of simplicity underscored by accomplished and leading-edge technical expertise. We created a clear navigational structure, allowing users to quickly see Axiom’s scale, range and broad capability. Axiom has built a reputation as a well-respected team of influential experts; a driving force of credibility, so we wanted to better highlight them on the new platform.
The new design system is highly flexible, allowing for a rich variety of page layouts; creating an elegant and intuitive user experience whilst also giving the internal team the ability to create content through the intuitive open-source CMS platform.
Focusing on tight navigation, sharp search and best-practice editorial principles to ensure the website delivers upon Axion’s position as the undisputed leader of electronic manufacturing in the UK and beyond.
Crucially the new site builds the narrative around the facility’s leading bespoke multi-sector solutions, made within their state-of-the-art site in South Wales. With a refreshed brand, Axiom can proudly centre its teams of experts, together with the values that unite them, delivering the Axiom Advantage.
‘‘The presentation truly blew us away, the design is fresh and the bold change that we need. What truly struck us was how well the brief and core message was captured. I’m certainly bought into the changes… let’s make possible!’’
‘‘Our work to refresh our brand is driven by a desire to celebrate the dedication and achievements of the talents who drive our growth for Axiom and our customers.’’
