Since 1995, multi-award-winning and consistently lauded as being the best around, Gateway of India (GOI) has produced gourmet quality, heat-at-home indian cuisine. Nestled in the Cardiff suburbs of Rhwibina and Penarth, as well as concessions in the popular Pugh’s Garden Village sites, their Indian and Bangladeshi heat-at-home dishes are consistently amongst Cardiff’s most popular.

It’s far removed from what you’d expect from a typical greasy takeout; every dish is cooked with real, genuine, attentive, and heartfelt care using top-of-the-line ingredients. However, this didn’t align with a dated and staid brand appearance. With significant, sustained growth it was time to refocus the brand and positioning to take sales online to unlock opportunities. Therefore, the brief was to create a scalable brand language to articulate a real, engaging difference in the market. Limegreentangerine were engaged to reimagine the brand, packaging, store interior, POS and ecommerce platform.

Traditional and contemporary family recipes, centered around incredible ingredients including premium-grade meat, vegetables, and blends of spices.

The visual language is rooted in Mumbai cafés, desi festivals and sweat-packed steam train carriages; the brand is seeded with personality, humour and visual flavour. It’s modern and has a zesty tone, tapping into splashes of vibrant colour and painted strokes adding texture. 

Unless you know the brand, people don’t expect to collect a cold curry, so why heat n’ eat? The best reason is convenience; grab your curries whenever you like and avoid peak time waiting, even a couple of days in advance. Flick the oven on or pop open the microwave, straight in their biodegradable containers whenever you’re near ready to tuck in. But finally, blast-chilling fresh food locks in the nutrition, stopping bacteria from forming as grease festers while the hot food sits.

Across all sites, GOI have a total of five digital advertising screens displaying video, still, and dynamic content. We designed, installed and manage this system, publishing updates centrally so GOI can tailor messages and content to each screen, at each location. It’s an absorbing, engaging way to introduce people to the brand, building a true picture of quality and care.

The website was built in Shopify and uses the Shopify POS System in-store to cater for both online and offline customers. A stock control app allows users to select which local shop they wish to order from and tracks inventory so staff can maintain healthy stock levels. Designed with mobile users in mind the website was makes ordering a meal a cinch; prepared, packed, and waiting in just a few easy taps. Handily, users’ accounts log previous orders making reordering ‘the usual’ simpler still.