ROCK

Formed in 2008, ROCK are a technology consultancy firm headquartered a few miles outside of Cardiff. Working with household names, global trailblazers and sizable organisations, they’re trusted to evolve their clients’ capabilities and strategically solve technology problems. Together, they help firms navigate the digital age and prepare for what lies beyond. Having started with just £1,000 in the bank to now one of the UK’s largest consulting firms, employing over 200 of the best and brightest minds.

Limegreentangerine has been on every step of this journey with CEO Rob Dance, from creating the original name (RockIT) back in 2008 to several brand evolutions and website launches. Working in tandem with their in-house and leadership teams we helped steer their boldest and most ambitious brand incarnation yet ready for increased forecast growth, firmly placing ROCK on a global platform.

An unwavering commitment to ethical best practices in navigating complex digital pathways in an ever-moving landscape. This informed our brand platform, underpinned by the brand narrative Pioneer. Partner. Progress.

Pioneer: A culture of innovation — utilising an ecosystem of industry and technical expertise helping clients thrive in the age of intelligence, and beyond.

Partner: Collaboration, honesty, and trust — working seamlessly as strategic partners, coming together as one, to solve complex problems and remove the burden of technology and change.

Progress: Develop, advance, and accomplish — forging transformative pathways, towards delivering Anything Technology; solutions that make real, distinctive, and impactful organisational improvements.

ROCK help its clients capitalise on disruption and uncertainty by becoming agile and adaptable enough to embrace it. This requires a diverse technology ecosystem, deep industry expertise, and rapid deployment methods. Technology has reached critical momentum and waves of disruption are surging through industries, economies, societies, and organisations more powerfully and more frequently than ever before.  

Reflecting this, the brand visual identity system is built around dynamic 3D shapes and objects which show a concord of elements and pathways, evolving and interacting naturally, both mirroring organic behaviours and adjusting to new developments.